Omori Sanno Brewery, a craft brewing company born in 2019, hails from the heart of Omori. At the core of their concept, Omori Sanno Brewery aims to elevate the spirit of Omori by embracing a love of beer, inviting everyone to experience the essence of Omori. We had the pleasure of visiting Mr. Keiji Machida, the proprietor of Hi-Time, a specialty beer shop dedicated to Omori Sanno Brewery, located on Omori Yanagi Hondori Shopping District.
- Mr. Keiji Machida
Omori Sanno Brewery does not craft beer in Omori. I was originally working as a web designer. My involvement in the website revamp of Omori Yanagi Hondori Shopping District led me to delve into event planning and become deeply engaged in the local community. Subsequently, I conceived the idea of working to help rejuvenate the town by introducing beer as a catalyst for revitalization. In 2018, I completed SunNo.808, which is the predecessor of Omori Sanno Brewery. After that, I further studied the history of Omori and constructed an even more solid concept and completed Omori Sanno Brewery, NAOMI, and GEORGE.
Currently, Omori Sanno Brewery sells seven kinds of beers. NAOMI and GEORGE draw inspiration from the characters Naomi and Joji in Junichiro Tanizaki’s novel, Naomi. AN takes its motif from Anne of Green Gables, translated by Hanako Muraoka, who resided in Magome Bunshimura (Magome Writers’ Village). These are just a few examples of their beers, all of which bear names derived from stories related to Omori and showcase captivating package designs.
Hi-Time is the place where you can enjoy all these beers from Omori Sanno Brewery.
This space was previously designated as a bicycle parking area for Kadoya Shokuhin, a local supermarket that has since closed down. However, the area has now been transformed into a beer vendor stall where people can casually drop by and enjoy a refreshing drink. The take-out counter at the storefront is a creatively repurposed old handcart that has been skillfully painted. We hope to take this on a walk through Omori, selling our delightful selection of beers. We have also prepared growlers, allowing customers to purchase beer in volume and take it home. Customers have the option to fill up the growlers with beer and enjoy it either at home or while taking a leisurely stroll. We hope that everyone will find various enjoyable ways to savor our beer.
Our primary objective is to foster connections among people and build a strong sense of community in Omori. We firmly believe that craft beer serves as a means to achieve this goal, and it reflects our fundamental attitude. In line with this concept, we have been organizing a monthly event called OMORI KAORU MARKET in the square in front of the East Exit of JR Omori Station since April 2023. At the event, Omori Sanno Brewery sets up a temporary shop where visitors can indulge in our delightful selection of beers. Alongside us, other vendors offer a range of food options that pair excellently with our brews, as well as handcrafted items, engaging workshops for the whole family, and live music. Our intention is for this event to become a regular occurrence, actively engaging everyone in the local community. We hope you will drop by to join us.
Mr. Machida says, “I eventually want to have a brewery located in Omori, but that’s not the only goal I have.”