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[Special]Buying Locally is Always the Right Choice! Choose Your Souvenir from Our “Selected 100 Souvenirs from Ota”

Many people have a tough time choosing a souvenir, wondering if the recipient will like it, while picking something out is fun at the same time.
Look no further! Our “Selected 100 Souvenirs from Ota” can help you solve that trouble of picking a souvenir.

Products branded as being part of our “Selected 100 Souvenirs from Ota” are foods and items that have been endorsed through thorough research and assessment by Ota City and the Ota City Industrial Promotion Organization that they can proudly represent Ota City.

In this article, we will feature two items from our “Selected 100 Souvenirs from Ota” picks, and share anecdotes from the manufacturers who love Ota City.

I hope you will experience the charm of the “Selected 100 Souvenirs from Ota.”

 

* Please note that the information regarding the establishments in the article may change without notice. Make sure to check for up-to-date information before you visit.

In search of a nostalgic tasting cake in Japan
“Shoujo to Kanransha (A Girl and Ferris Wheel)” madeleines

Pâtisserie Rouge Blanche



Though Pâtisserie Rouge Blanche is now located 3 minutes on foot from the West Exit of JR Kamata Station, it was originally located in Yaesu, Tokyo, moved to Minatomirai, Yokohama, and then to Denenchofu. It was actually in Denenchofu for 20 years and was loved by the local people there.

Pâtisserie Rouge Blanche moved to Kamata in 2017. The owner and patissier, Mr. Minoru Wakabayashi, decided that he wanted to see how he would do in Kamata, where he was born.  


Mr. Minoru Wakabayashi, owner and patissier

The tricolor flag is the landmark for Pâtisserie Rouge Blanche.
After coming back to his hometown, Mr. Wakabayashi thought he wanted to create a pastry that can symbolize the city. Then he remembered a round madeleine he ate when he was a child.

“I was trained in France, where madeleines originate, and usually they are shaped like a shell. In Japan, shell-shaped madeleines were already sold, so I thought of creating this nostalgic round-shaped madeleine as a flagship product of the Kamata shop.”

After much trial and error, Mr. Wakabayashi blended skimmed milk with almond powder to recreate the nostalgic flavor of his memories, a taste where one can surely appreciate the flavor of the milk.


The logo where a girl’s face in profile forms a heart shape is original only to this product. A soft and fluffy texture is one of the product’s appeals. A box of “A Girl and Ferris Wheel” contains 5 pieces (1,080 yen including tax).
By the way, did you know that the one and only rooftop Ferris wheel that exists in Tokyo is actually in Kamata? It has been there on the rooftop of Tokyu Plaza Kamata since 1968, and children have always longed to go there. Mr. Wakabayashi felt that the round shape of the new madeleines reminded him of the Ferris wheel.

“The words ‘Rouge’ and ‘Blanc’ that are in the name of the shop mean red and white, respectively, in French. Adding red and white becomes pink. I likened this shop, which has a name inspired by a cute pink color, to a girl, combined it with the rooftop Ferris wheel, which has been the landmark of Kamata for a long time, and named the product ‘A Girl and Ferris Wheel.’”

The product name sounds like a movie title, which Mr. Wakabayashi also chose intentionally, because Kamata used to have a movie studio in the past. The name is also infused with his wish for it to become a famous pastry that is loved by the local community just like the Ferris wheel that everyone loves.

The design of the package and logo was commissioned to the Tokyo University of Technology located right in front of the shop by referral from the local Johnan Shinkin Bank, and the graduate students from the Graduate School of Design came up with it. Thus, the famous pastry “A Girl and Ferris Wheel” was completed, filled with thoughts for the town of Kamata.


The color theme of the shop is pink. The price tags of the sweets are all pink.

Strawberry shortcake has been the most popular item since the shop’s days in Denenchofu. 583 yen per piece including tax.
On another note, Mr. Wakabayashi is also a famous patissier who supervises sweets for a convenience store franchise. The products include cakes, baked pastries, and chocolate, and change according to the season such as shaved ice in summer. His repertoire includes over 60 different products just for the franchise. “I hear the phrase ‘so and so is particular about the quality of ingredients,’ but for a chef, it’s natural to be particular about the quality of ingredients,” Mr. Wakabayashi said strongly. Not just the taste of the pastries but also Mr. Wakabayashi’s personality may be one of the charms of the shop.


Since there is a vast variety of sweets at the shop, you would want to visit over and over.
The new but nostalgic “A Girl and Ferris Wheel” madeleines created by the famous patissier...
We would definitely like you to pick some up for a souvenir!

Check out “A Girl and Ferris Wheel” via our “Selected 100 Souvenirs from Ota”
Pâtisserie Rouge Blanche
Address
5-19-10, Nishikamata, Ota-ku
TEL
03-5711-8651
Operating Hours
Noon – 9 p.m.
Regular Day Off
Closures subject to change (Please check in advance by telephone or on the homepage.)
* All prices listed in the article are current as of June 2021 (the time of writing) for takeout.

A creation achieved through connections among the community in Heiwajima
“Mikazuki Anpan (Crescent Anpan)”
Baked with custom-made molds produced by a small factory

Crescent & Molly



Upon leaving Heiwajima Station on the Keikyu Line and walking north for about 5 minutes on the former Tokaido road, you will see what looks like the corner of a European town a little before reaching Heiwa-no-mori Park.

This is Crescent & Molly. “A crescent represents the shape of the moon. Molly is the most popular name for dogs in the UK. I guess it is equivalent of Pochi in Japanese?” says Mr. Ryutaro Hama, the owner.


Mr. and Mrs. Hama, the owners: Yoshiko (left) and Ryutaro (right)



From the regular bread that is crispy on the outside to savory breads and sandwiches, products are lined up side by side.
“Selected 100 Souvenirs from Ota”-branded “Mikazuki Anpan” is their flagship product. Its characteristic is the richness and heaviness coming from the red bean paste stuffing made by an authentic Japanese sweets artisan.。

Mr. Hama’s grandfather used to run a Japanese sweets shop called Shogetsudo in Tokyo, but it eventually closed down. As both of the shops have the “moon” kanji in their names, Mr. Hama came up with the idea to create crescent-shaped anpan (sweet rolls stuffed with red bean paste) using the red bean paste made from his grandfather’s recipe to keep the traditional flavor alive.


“Mikazuki Anpan” might be small in size, but has a rich texture. 129 yen per piece including tax.
However, Mr. Hama immediately ran into a problem. He looked everywhere, but couldn’t find crescent-shaped molds needed for forming the shape. He could find star- and heart-shaped molds, but no crescent. Mr. Hama didn’t know what to do.

Seeing his dilemma, Mr. Hama’s wife, Yoshiko, told her brother, who runs a manufacturing company in Omori, about the problem. Soon after her consultation, with her brother’s help, a business connection in Keihinjima decided to take on the creation of crescent-shaped molds as a custom order in their factory.


(Left photo) Custom-made molds. (Right photo) A veteran Japanese sweets artisan (Mr. Hama’s uncle) kneading the red bean paste. He now works in the kitchen of the bakery.

“Mikazuki Anpan” has both coarse red bean paste and a unique aroma from natural floral yeast, giving the crescent-shaped roll the taste of classy Japanese sweets.

“We only use natural and additive-free ingredients, but the anpan doesn’t become hard the next day. One of the reasons is because we take six times the normal amount of time to prepare the dough. The traditional way to cook baguettes inspired me,” says Mr. Hama.

On another note, Crescent & Molly also sells bread and crackers for dogs, so we asked why.
“When we thought about what we can do to be loved by the local community, this was the result.”


The bread and crackers for dogs have no sugar or salt.
Before Mr. Hama opened the shop, he researched the neighborhood thoroughly. Because Heiwa-no-mori Park is right outside, regardless of the day of the week, a lot of people pass by with dogs, but there were no locations in the area where a pet can get some rest together with their owner.
Mr. Hama presented a concept of “dogs are allowed” so that his shop would be a place where people from the local community can drop by and feel relaxed and at peace.

Mr. Hama has an interesting background. He spent eight years in the UK and after graduating from RHBNC (now called Royal Holloway, University of London), he had some twists and turns, but in his 30s, he decided to become a baker. “I’ve finally found something I like, so I’d like to do it through and through,” says Mr. Hama, and he mentioned that his motto is to do the best that he can, as much as he can.

With that, he created “Zaronbai Bread” (356 yen for half a loaf including tax). Zaronbai is a type of Japanese apricot, and the bread uses floral yeast from Zaronbai. This bread is also featured in our “Selected 100 Souvenirs from Ota.”


There are many kinds of bread. The one in the photo is from a series called “breads made with unusual flour and sold on Wednesdays.” For this Wednesday, the bread was made with flour intended for making noodles. “Wednesdays-only Bread” is 356 yen for half a loaf including tax.
“The ward flower of Ota City is the Japanese apricot. That’s how I came up with this idea. Ota City is a treasure house of inspiration. Just thinking of what ingredient from Ota City to use next makes me excited.”

Crescent & Molly, filled with love for the local community, and “Mikazuki Anpan”...
Beyond the tastiness of their bread, the shop has such an amazing atmosphere that it has been repeatedly used as a filming location for TV dramas. We would definitely like you to drop by and enjoy!

Check out “Mikazuki Anpan” via our “Selected 100 Souvenirs from Ota”
Crescent & Molly
Address
2-7-24, Omori-honcho, Ota-ku
TEL
03-6423-0464
Operating Hours
7 a.m. – 7 p.m. (Mondays to Saturdays)
7 a.m. – 4 p.m. (Sundays)
Regular Day Off
First Monday of the month and Tuesdays
* All prices listed in the article are current as of June 2021 (the time of writing) for takeout.

“Selected 100 Souvenirs from Ota”
How to utilize the specially established website

The specially established website introduces all products that have been featured in our “Selected 100 Souvenirs from Ota.” Convenient search functions are available, so please check it out. In this section, we will introduce the search methods depending on the situation.

Selected 100 Souvenirs from Ota https://www.pio-ota.jp/miyage/



Situation 1
I need a souvenir on short notice!


In such cases, click “地図から探す (Search by map location).”


You will see pictures of souvenirs, so try clicking one that has caught your attention. You’ll be able to find a souvenir you can buy near you right away.

The map can also display souvenir spots according to the railway lines that go through Ota City, so this function can be pretty convenient when you want to find a shop near your home or workplace right away.


Situation 2
I want to pick from the things they like by narrowing choices down!


In such case, click “カテゴリー・ニーズから探す (Search by category/need).”


You can search by categories such as “洋菓子 (Western sweets)” and “和菓子 (Japanese sweets).”
For example, let’s search for “キッチン用品 (Kitchen goods).”



Products with great ideas that utilize artisanal skills are displayed!

You can then also narrow down the search by budget and by whom the present is for, so it’s easy to compare all kinds of souvenirs. Multiple categories and ways to narrow down your search can be selected at the same time.


Situation 3
I want to know what everyone else buys as a souvenir!


In this case, click “お土産選びに迷ったら (Can’t decide what to get?).”

This button will display recommended souvenirs depending on whom you’re choosing a souvenir for. For example, selecting “職場編 (Workplace)” will display individually wrapped sweets so you can distribute them per coworker.

These pages also introduce some tips on selecting presents, so if you read them through, you might become an expert on choosing presents!


Extra Information
I want to actually take a look at a souvenir at a shop!


Some products are displayed in the following two shops, so please drop by and take a look in person.

Creadisce


Creadisce located on the second floor of HANEDA INNOVATION CITY (a.k.a HICity), which was opened in July 2020, earlier than the rest of HICity, is a complex community lounge that combines a book store and dining area. The large space can be used for all kinds of events, and Creadisce is receiving attention as a new “knowledge” center. Creadisce is directly connected to Tenkubashi Station on the Tokyo Monorail and Keikyu Airport Line.

OTA Tourist Information Center


The OTA Tourist Information Center located right outside the ticket machines of Kamata Station on the Keikyu Line introduces sightseeing guidance in and near Ota City such as shops and stores loved by the local community as well as sightseeing spots.
Some products from the “Selected 100 Souvenirs from Ota” are sold here as well.

We hope you enjoyed the special report on “Selected 100 Souvenirs from Ota.”
All items branded with “Selected 100 Souvenirs from Ota” are filled with the characteristics of Ota City.
Beyond their value as gifts for the important people in your life, treating yourself with these souvenirs would be a good idea as well.
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